Luchkova V. I., Malykh I. I.

ТНЕ STAGES OF FORМATION AND DEVELOPMENT OF ADVERTISING IN EUROPE AND RUSSIA

This article explores the history of development and f ormation of advertising in Europe and Russia from antiquity to the present time. It was made the com­parative analysis of the historical development of advertising, and the common features of its formation as well as its differences were examined. The basic types and forms of advertising were f ound.

Keywords: communications; outdoor advertising; fixed and moЬile advertising; advertising distributed Ьу people, коммуникации; наружная реклама; стационарная и мо­бильная реклама; реклама, распространяемая человеком