ТНЕ STAGES OF FORМATION AND DEVELOPMENT OF ADVERTISING IN EUROPE AND RUSSIA
This article explores the history of development and f ormation of advertising in Europe and Russia from antiquity to the present time. It was made the comparative analysis of the historical development of advertising, and the common features of its formation as well as its differences were examined. The basic types and forms of advertising were f ound.
Keywords: communications; outdoor advertising; fixed and moЬile advertising; advertising distributed Ьу people, коммуникации; наружная реклама; стационарная и мобильная реклама; реклама, распространяемая человеком