Lizarkin A. R., Panchuk N. N.

THE ROLE OF ARCHITECTURE IN THE FORMATION OF THE IMAGE OF THE KHABAROVSK CITY

The article aims to the study of problems and the role of architecture in the
formation of Khabarovsk's image. Russian cities compete literally for everything: for investments,
information, transport and tourist flows, ecological, economic, social and cultural projects,
innovative ideas. That leads to an increase in the role of branding positioning, which allows
the region to attract and increase resources for its development, creates an attractive image,
and thereby increases its competitiveness.

Keywords: architecture, competition, exclusive and innovative ideas, image, marketing, sights, архитектура, достопримечательности, имидж, конкуренция, маркетинг, эксклюзивные и инновационные идеи