Merenkov A. V., Yankovskaya Y. S.

ARCHITECTURE OF EKATERINBURG. TO THE PROBLEM OF FORMATION OF A BRAND

This article is devoted to understanding of the architectural and historical heritage of Ekaterinburg-Sverdlovsk in order to form the ideology of promoting it as a historical, cultural and tourist center. It outlines the basic and the most vibrant stages of formation of the city and iconic architectural objects, reflecting this phasing. Particular attention is paid to the most recognizable buildings and facilities, which have become an integral part of the total image of the city of Ekaterinburg. The important point is the
emphasis on both unique and typical for the Ural cities aspects of the formation of the city of Ekaterinburg.

Keywords: classicism, constructivism and neoclassicism, development of the city Ekaterinburg, eclectics and modern, functionalism, the architecture of buildings and complexes, the city-factory, архитектура зданий и комплексов, город-завод, город как бренд, классицизм, конструктивизм и нео-классика, развитие города Екатеринбурга, функционализм, эклектика и модерн