ISSN 2079-8490

Electronic scientific journal "Scientists notes PNU"

Pacific national university

Murashova E. V., Mshvildadze R. A.

SOME ASPECTS OF ASSESSMENT OF OPPORTUNITIES ACCESS COMPANIES ON INTERNATIONAL MARKETS

This article describes the process of assessing the company’s possibilities of en-tering international markets, which includes analysis of the marketing environment of the company in various foreign markets, analysis of the market’s po-tential opportunities and company’s opportunities in foreign markets. Also methods of determining the competitiveness of the company and analysis of the marketing environment are describred.

Keywords: international market, international marketing environment