ISSN 2079-8490

Electronic scientific journal "Scientists notes PNU"

Pacific national university

Belova E. A.

SOCIAL ADVERTISING – A TOOL FOR MODELING THE BEHAVIOR OF MEMBERS OF SOCIETY

In the article the peculiarities of social advertising its potential for managing human needs, the formation of new types of social relations.

Keywords: social advertising, social-cultural values, non-commercial advertising, social advertising, social marketing, social illness, and social services