ISSN 2079-8490

Electronic scientific journal "Scientists notes PNU"

Pacific national university

Lineytseva I. A. , Moskovtceva E. A.

HYPE AS A PHENOMENON

Hype as one of the economic and socio-psychological phenomena of our time. The main features and components of hype. The causes of this phenomenon in a modern society

Keywords: hype, youth, moderneconomy, huprnomics, popularity, socialnetworks