ISSN 2079-8490

Electronic scientific journal "Scientists notes PNU"

Pacific national university

Biyak L. L., Yu Tianao

INTERNATIONAL MARKETING AS A GLOBAL STRATEGY OF THE COMPANY TO EXPAND BUSINESS

The article analyzes the nature, functions of international marketing, the main reasons for the company's entry into the international market and their results.

Keywords: international marketing, strategic marketing, globalization, internationalization, the world market, company «Lenovo»