Luchkova V. I., Malykh I. I.

THE APPLICATION OF VIDEOECOLOGY IN THE ORGANIZATION OF OUTDOOR ADVERTISING

This article focuses on the study of outdoor advertising from the viewpoint of
videoecology. The major common errors in the organization of outdoor advertising in the cities
of Russia were identified. Some recommendations in the organization of outdoor advertising for
various areas of the city were made.

Keywords: fonts, the decorative elements of the façade, the main types of outdoor advertising, videoecology, visual environment, видеоэкология, визуальная среда, декоративные элементы фасада, основные виды наружной рекламы, шрифты