Baklyskaia L. E., Yun N. V.

POPULAR ART, AS A TREND IN THE MODERN WORLD

Pop-art (popular art) is an art movement that emerged 50s-60s, taken from everyday objects from mass culture that surrounded us. The basic idea of pop-art is to create an art form with instant, important only in the moment value. In this direction pop-artists are experimenting with new forms of creativity, such as acrylic painting, collage on canvas. Images for creativity used simple, taken from the surrounding everyday objects from mass culture. The materials used in there, often seems very unusual for painting and art in general. Color is bright, one contrast with another. It often seems that it is inappropriate. Pop art got aim employ aspects of mass culture, such as advertising, comic books and mundane cultural objects. It is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion upon them. And due to its utilization of found objects and images it is similar to dada. Pop art is aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony. Every drawing of pop-art painter - is a challenge. A challenge of commonness. A challenge to society. Painters form the new visual thought, new vision of the world filled with objects. It does happen that pop-art can be not only an art, but also to appear in paintings, in sculpture and even in architecture. There are so many ways of expression in art. One of them is about to try to show the inside world of a human and his feelings and mood. Another creates the whole new world, the reality, takes general from all the secondary and makes it important. Avant-garde art is aimed to be simple, symbolical but universal. Many people think that it is still really hard to give the exact definition of pop-art being and find the limit of opportunities of itself, but no one doubt that pop-art became the symbol of recognition and approval of the new-wave pop culture.

Keywords: abstract expressionism, pop-art, popular art, абстрактный экспрессионизм., поп-арт, популярное искусство